Considering the challenges of the past year in both the construction and fenestration market, a 2021 Construction Census has been released today to provide much-needed analysis and to gauge how the industry is shaping up for the remaining year.
The Census will be key to understanding how businesses have fared over the past year and once results have come in, a report will be produced to look at what the main issues are facing the industry.
By taking part, the results could really look to shape the industry needs and how trends may look as we emerge out of the pandemic.
The past year has had a polarising effect on the construction and fenestration industry with companies either claiming stacked workloads, increased recruitment (enhancing revenue) or highlighting to some that this was a decisive time for businesses unable to continue within the current market.
The quick adaptation and understanding of how to reach consumers and suppliers through digital marketing or email channels has heavily impacted brand success throughout the pandemic, resulting in brands and businesses having to become more flexible to achieve sustainable profits and sales targets.
Quickly realising that there was a space for business owners to be heard, the Construction Census has been launched to gauge an in-depth analysis of the current state of the industry.
With a focus on how businesses look to the rest of 2021 and into 2022, how they wish to position their brand, sales targets, marketing and examine their flexibility to switch traditional sales routes and brand loyalties, the census will provide accurate real time answers and projected outcomes from those affected by the past year.
A short survey has been launched at www.constructioncensus.co.uk/ and all those affected, both positively and negatively, are being actively encouraged to take part to shape the future understanding of how the past year has shaped construction within the UK.
All completed surveys will be entered into a draw to win a £50 Amazon voucher and also receive the completed census report collated from all responses.
For more information, please contact Lynsey McKinstry at 01934 808 293 or [email protected].