Nowy Styl and Kusch+Co unveil more than 20 new products at this years Orgatec that promise to transform the user experience across various environments. At their shared stand, visitors will have the opportunity to explore a wide range of offerings, designed to elevate every interaction, both literally and figuratively with the key focus centering on Relationships and Colour and keynote speech by designer Karim Rashid.
A Focus on Relationships
The theme of this year’s presentation is relationships. Over the past two years, the focus for Nowy Styl and Kusch+Co was on responding to the post-pandemic shift—helping people reunite and reconnect at offices and other public venues. Now, with public spaces once again bustling, it’s time to move forward and concentrate on fostering meaningful relationships.
“All we have in life is each other,” remarks Karim Rashid in a recent interview. This statement captures the essence of Nowy Styl and Kusch+Co’s mission: to create spaces that encourage encounters, facilitate the growth of friendships, and support interpersonal connections.
“Relationships are the colors of our lives,” says Bartosz Karasiński, Marketing Director and Extended Board Member at Nowy Styl. “We see this in both professional and personal settings, whether it’s colleagues interacting at the office, friends meeting in a café, or strangers bonding in a stadium or airport lounge. Our goal is to create environments that support these interactions and add a touch of inspiration to them. Even at Orgatec, we want our stand to be a place where business relationships flourish”.
A Stand Designed to Inspire Connection
This year’s stand is tailored to cultivate relationships. While it will include traditional spaces for business meetings and networking, such as conference rooms, the primary focus will be on comfortable soft seating areas that encourage informal interactions. Visitors can expect a mix of thoughtfully designed products and inviting settings that blend style with function.
Introducing New Products for 2024
Among the many innovations on display, some key highlights include:
- ly, this versatile collection features round poufs that offer unlimited arrangement possibilities, adding a modern touch to any interior.
- Versi, a multifunctional product with a wide color palette and intuitive form, Versi invites creative play and exploration, making it adaptable to a variety of spaces.
- EComo, a desk equipped with electric height adjustment, designed to boost productivity and promote healthy working habits.
- Future Chair, A new addition to Nowy Styl’s seating portfolio. The details are under wraps until Orgatec, so make sure to visit and experience it firsthand!
Spotlight on Bound by Karim Rashid – Keynote Speech by Karim Rashid Thursday 24 October 15:00 | Hall 9, Stand C20/D29.
- A centerpiece of this year’s showcase is the Bound collection by renowned designer Karim Rashid. The collection by Kusch+Co includes an armchair, sofa, and table all featuring a minimalist yet impactful design that is meant to engage the senses and evoke emotion. “Bound is about creating memorable spaces that draw people in,” says Rashid.
Vibrant New Colors and Finishes
Nowy Styl and Kusch+Co are introducing four vibrant new metal finishes to their range: Violet Blue, Vermilion Red, Olive Green, and Ochre Yellow. Additionally, new melamine and laminate finishes like Hamilton Oak, Grey Vicenza Oak, Natural Dijon Walnut, and Lincoln Walnut will add elegance and warmth to any workspace.
Understanding the Future of Workspaces
As workplace dynamics continue to evolve, Nowy Styl and Kusch+Co are committed to staying ahead of the curve by listening to the needs and expectations of today’s office users. Emerging trends such as neurodiversity and community building are shaping modern workspaces, and through extensive research, the brands are designing solutions that resonate deeply with users.
Visit the stand to learn more about these findings and see how Nowy Styl and Kusch+Co are translating insights into actionable designs.
