QUALICOAT UK & Ireland, one of sixteen worldwide General Licensees for the QUALICOAT organisation, has seen rapid growth in the adoption of the freely available QUALICOAT Specification. A growing number of powder coating companies in the UK and Ireland are requesting to be third party inspected so they can prove that they are coating to the Specification and be able to use the coveted QUALICOAT logo on all their documentation and promotional media. The current logo has seen worldwide use for many years and has remain unchanged since the inception of QUALICOAT back in 1986. The organisation is now set to launch a refreshed logo for its future stages of growth whilst maintaining its position to offer the very best methodology for architectural powder coating and its sustainability.
Updating a quality label reflects a commitment to staying relevant, modern, and aligned with the evolving values of an organisation. The logo is more than just a visual element; it is a powerful representation of QUALICOAT’s identity and mission. As the organisation grows and adapts to new challenges and opportunities, it is crucial that branding communicates who the organisation is today, not just who the organisation was when the original logo was designed. The updated logo symbolises a fresh chapter, embracing innovation while respecting the legacy of QUALICOAT’s past.
This rebranding effort also aims to strengthen QUALICOAT’s connection with stakeholders, including members, partners, and the broader community. A refreshed logo enhances recognition and fosters a sense of unity, professionalism, and trust. It reflects the organisations forward-thinking approach and reinforces relevance in a competitive and rapidly changing environment. By modernising its visual identity, QUALICOAT aims to inspire confidence and enthusiasm, ensuring the brand remains impactful and resonates with future generations.
To specify, simply state powder coating must conform ‘to the QUALICOAT Specification’ on orders for powder coated aluminium or fabricated products, where installations are located in harsher environments, such as near to coastal waters, request the involvement of a specialist coater at the early design stages of any installation. The specification ensures a vertical integration of the best quality pre-treatment systems and powders as well as the recognition of quality of the powder coater which is regularly independently verified.
All QUALICOAT UK & Ireland members are available to offer advice and can be found on the Association website at qualicoatuki.org
