Jefferson Tools drew strong visitor engagement at LAMMA 2026, with high footfall, major on-stand competitions and significant brand collaboration with rally champion Frank Kelly.
Jefferson Tools, a leading tools and professional equipment supplier in the UK and Ireland, has concluded a highly successful appearance at LAMMA 2026, held on 14-15 January 2026 at the NEC, Birmingham. Returning to the UK’s leading agricultural machinery and equipment exhibition, the company used the two-day event to strengthen relationships with existing partners, engage with new merchants, and showcase the depth and reliability of its professional tool and equipment range.
Building on the success of previous years, the Jefferson Tools stand attracted consistent footfall throughout the show. Designed to encourage interaction and discussion, the stand provided a welcoming space for visitors to explore products, meet the team, and gain a deeper understanding of the Jefferson Tools offering and its relevance to agricultural applications.
A programme of on-stand activity helped drive engagement across both days. This included two major competitions, with visitors given the chance to win £2,000 worth of tools as well as a 150-piece tool set. These initiatives proved highly popular and created valuable opportunities for meaningful conversations with both existing customers and prospective stockists.
Significant additional interest was generated by the appearance of rally champion Frank Kelly, who joined Jefferson Tools on the stand alongside his iconic Baby Blue rally car. The response exceeded expectations. Jefferson Tools produced 500 limited-edition posters of the car exclusively for LAMMA 2026, anticipating they would last for the duration of the show. All 500 were distributed on the first day alone, prompting an urgent reprint of a further 500 overnight, which were also fully distributed before the close of the second day.
“LAMMA remains one of the most important dates in our calendar,” says Darren Binns, National Sales Manager at Jefferson Tools. “The quality of networking across both days was exceptional. Visitors came to the stand with genuine interest, clear requirements and a strong understanding of what they were looking for. Participation in LAMMA is crucial for building long-term relationships, and this year delivered on all fronts.”
Throughout the exhibition, the Jefferson Tools team focused on strengthening its presence within the agricultural sector, highlighting product quality, availability and merchant support. The event provided a valuable opportunity to gather feedback from the market and reaffirm Jefferson Tools’ commitment to supporting independent stockists across the UK and Ireland.
Following another successful showing at LAMMA, Jefferson Tools is already building on the relationships and insights gained, with early preparations underway for its return to the show next year as the company continues to invest in its product range and support network.
For more information about Jefferson Tools and its professional tool and equipment range, visit www.jeffersontools.com or speak to your local stockist.
