The move supports the company’s next phase of commercial development, with a stronger regional structure built around dealer relationships and customer value.
Yanmar Compact Equipment EMEA has confirmed Alberto Ortega as Commercial Director, effective 1 July 2026.
Based in Spain, Ortega brings more than 20 years’ experience in commercial leadership across international markets. He joins Yanmar CE from compact equipment manufacturer AUSA, where he held responsibility for the company’s commercial activities, spanning sales, aftermarket, spare parts, marketing and product management.
In this new role, Ortega will support the continued development of the company’s commercial organisation across EMEA, with a focus on strengthening dealer relationships, improving commercial execution and supporting customer-focused growth across the region.
Commenting on his new position, Alberto Ortega said:
“Yanmar is a company with a strong heritage and a clear opportunity to further strengthen its position across EMEA. I am very pleased to join Yanmar Compact Equipment and take on this new challenge with humility, energy and a strong desire to contribute.
My first priority will be to listen carefully to our teams, dealers and customers, understand the realities of each market, and then help translate that into commercial execution. I look forward to working with the organisation and our dealer network to build stronger partnerships, support profitable growth and create long-term customer value.”
With his international experience and strong commercial background, Ortega will help the business build closer alignment across its regional commercial activities and support its long-term growth ambitions in EMEA.
About Yanmar Compact Equipment EMEA
Yanmar Compact Equipment EMEA is a global player in the design, manufacture and distribution of state-of-the-art worksite machinery, with one production site in Europe: Saint-Dizier in France, and a strong presence in Germany through its Parts Center in Rothenburg.
Combing Japanese know-how with European manufacture, Yanmar Compact Equipment delivers a full portfolio of state-of-the-art machines that are specially designed for a wide range of applications; including infrastructure, drainage, landscaping, demolition and civil engineering.
Its philosophy is simple: To understand the challenges customers face, exceed their expectations and deliver excellence in everything it does.
For more details, please visit the official website:
https://www.yanmar.com/gb/construction/about_us/
About Yanmar Compact Equipment
Yanmar Compact Equipment (Yanmar CE) is a global leader in the design, manufacture and support of compact equipment for a range of segments, principally construction and other earthmoving applications.
Its products include extensive ranges of mini and midi excavators, wheel loaders, wheeled excavators, compact track loaders and tracked carriers. These are supported by a wide range of services designed to ensure customer success. A global company with proud Japanese heritage, Yanmar CE has manufacturing facilities in Asia, Europe and North America – and an extensive international dealer network.
Renowned for its innovative approach – it was the first to market with the now-benchmark mini-excavator, and is credited with popularizing the zero-tail swing concept – Yanmar CE remains a trusted brand known for its reliability, performance and commitment to customer satisfaction. These traits are demonstrated through the company’s tagline – ‘Building with you’.
For more details, please visit the official website. https://www.yanmar.com/global/construction/