Dulux Trade Significantly Improves Performance of Diamond Range

Upgraded Diamond Matt and Diamond Eggshell products now incorporate innovative stain repellent technology, bringing additional benefits to the industry

Dulux Trade, a pioneer in professional product innovation, has just revamped its market leading Diamond Matt and Diamond Eggshell products, significantly improving the range.

The new Dulux Trade Diamond Matt and Diamond Eggshell products now incorporate an innovative stain repellent technology, a feature not present in any other durable paint available today. This latest technological advancement brings added durability benefits to the already market leading Dulux Trade Diamond products, ensuring that stains are actively repelled on impact with the surface, minimising contact time and making the stain easier to clean. In other words, surfaces can be simply wiped clean now.

As a result, the paint looks better for longer, extending maintenance cycles. Always at the forefront of innovation in professional product quality, Dulux Trade is setting a new standard in durability performance, offering a new level of stain resistance alongside the range’s existing high performance against ISO standards for scrub and scuff resistance.

Samantha Balloch, Dulux Trade Marketing Manager, said “Traditionally, durable performance paints employed in high traffic areas were required to withstand frequent cleaning cycles without damaging the surface. Now, with the new Diamond range, we have taken a huge leap forward in durability performance by making sure the paints not only have excellent scrub and scuff resistance but are also resistant to discolouring from wet stains. This is an industry-first which will help lower costs by extending maintenance cycles, which in turn improves sustainability and reduces the environmental impact of the decorating process”.

The range makes it possible to achieve lasting quality finishes in over 11,500 Dulux Trade colours, including the recently revealed Colour of the Year 2016, Cherished Gold. With improved resistance to scrubs, scuffs and stains, the Diamond range of paints guarantees walls will stay looking great for longer.