The countdown to Ecobuild 2016, begins as Dulux Trade, one of the UK’s leading paint brands in the professional market at Ecobuild 2016 gets set to unveil one of the biggest and most exciting stands of the show, taking place 8th – 10th March at ExCeL London
Dulux Trade’s ‘Neighbourhood Swatch’ Stand (Stand E4070) is a unique 180m² experiential ‘neighbourhood community’ space that promises to inspire and educate. Showcasing the brand’s commitment to leading the paint manufacturing industry into a brighter, more sustainable future, visitors will also be able to find out about how they can sustainably and positively transform spaces with Dulux Trade products, tools and services that benefit their business.
Modelled on a mini neighbourhood, the stand is set to feature five different learning zones where visitors can see and find out how Dulux Trade can help them reduce environmental impact and bring colour to their customers and end users’ lives over the three-day exhibition.
The Community Centre
At the heart of the stand is the ‘Community Centre’, which will feature demonstrations of Dulux Trade services and tools, some of which have been revamped or upgraded including the latest Dulux Trade Paint Expert Specifier App, newly updated for this year and using augmented reality technology.
The Brighter Future Zone
Children are often thought to be the beating heart of any community and in recognition of this, the Dulux Trade stand will feature two classrooms juxtaposing a standard current classroom with the design of a classroom under the brand’s Smarter Spaces initiative. Bringing together project management, colour and design services for the education sector, Dulux Trade’s full range of services for specifiers including head teachers and architects will be showcased.
Dulux Trade will showcase another first – its realisation of its long-term commitment to developing the building industry’s next generation. Visitors will experience the recently launched Dulux Academy, which was established to give specialist painting tuition in the expectation that the qualifications gained will give students a foothold into the industry. Visit us on the stand to find out about the wide variety of courses on offer as well as the accreditation and qualifications that are available.
Demonstration Zone
Visitors will see Dulux Academy trainers apply our new water based products and be able to ask the experts about any paint or decorating questions they have. The Demonstration Zone will also give specifiers the opportunity to understand how they can access Dulux Trade’s new Contract Partnership service, recently revamped to make high quality commercial decorating even more accessible to specifiers.
ReColour Zone
Last year at Ecobuild, AkzoNobel, parent company of Dulux Trade, presented its collaboration with partners, Community RePaint, an organisation that collects and re-distributes reusable leftover paint to those in social need and NewLife Paints Ltd, who specialise in remanufacturing waste paint into new paint.
This year, AkzoNobel will announce ReColour – which is the result of this successful partnership. The first remanufacturing hub has been launched in Cambridgeshire. Here Community RePaint are now actively diverting leftover paint from landfill and recycling it for reuse by communities and charities. It is hoped that the hub will produce 60,000 litres of new paint in the first year, all sold at minimal cost to those in social need.
At Ecobuild this year, visitors can learn more about the project and future plans.
The Dulux Dog
The Dulux Trade stand will feature one of the show’s most photographed celebrities – Herbert – the Dulux Old English Sheepdog dog. Herbert will be in residence in the stand’s Neighbourhood Swatch park. Come and have your photo taken with him and find out a little about Herbert’s ‘job’ as ‘the Dulux icon’.
Visit The Dulux Trade Neighbourhood Swatch stand (Stand E4070). We have a team of experts on hand waiting to help, advise or just to chat over a coffee. We are situated in the Sustainable Design and Construction section of Ecobuild.