Checkatrade, the online trade review service, has become an official partner of the 2018 Unitbet Masters. One of the sport’s biggest events, the tournament takes place from 26-28 January and will welcome the world’s top 16 darts players to Milton Keynes to fight for the title, including new World Champion Rob Cross and current world number one Michael van Gerwen.
With the event televised live on ITV4 and through broadcast partners across the globe, the 2018 Unibet Masters will welcome over 8,000 darts fans to Arena MK and even more viewers at home across the three-day sporting spectacle.
Checkatrade’s partnership will see their branding on all player shirts, on the stage and promotional material throughout the event as well as granting access to additional PDC digital assets. This deal marks the first of two major sporting events that Checkatrade are currently confirmed to be involved in this year, with the EFL Checkatrade Trophy final at Wembley due to take place on April 8th.
Gavin Dutton, managing director at Checkatrade: “We’re really pleased to have this opportunity to work with the PDC on this incredible tournament. Given recent events, such as Rob Cross’ historic run to the World Championship title, interest in this marquee PDC event is sure to be higher than ever and we look forwarding to an exciting and nail-biting 2018 Unibet Masters at the Arena MK from January 26th-28th.”
PDC Chairman Barry Hearn said: “It gives us great pleasure to welcome Checkatrade as an official partner of the 2018 Unibet Masters. This prestigious tournament will be a perfect platform to promote their growing brand as the world’s best players battle it out in Milton Keynes.”
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