Big Plans for Westminster Fire Station

PRCO UK appointed to lead public relations for the former Westminster Fire Station – set to be transformed into a vibrant destination and residential address

PRCO UK has been appointed as the Public Relations consultants and representatives for Westminster Fire Station, the first mixed-use development to be delivered by award-winning development manager Alchemi Group in partnership with Far East Orchard Limited, a Singapore-based property developer and vertically integrated hospitality owner and operator.

Situated on Greycoat Place, the former Westminster Fire Station is being transformed into a boutique development of 17 one to three-bedroom apartments, a 5,349 sq. ft. restaurant and a private residential courtyard. Development manager, Alchemi Group has appointed architecture practice Openstudio to sensitively juxtapose the original 1906 Edwardian Grade II listed Fire Station building – which will house six of the apartments – with a contemporary new building for the additional 11 apartments, all of which will be beautifully designed by Studio L, London. This thriving destination is set to complete in Summer 2019.


Located in the old engine room, the new restaurant will be arranged over two floors and will undoubtedly become a local favourite and a magnet for diners from far and wide, further enhancing the ever-increasing culinary offerings of Victoria.


Taking a thoughtful approach to preserving the building’s heritage, renowned architecture practice Openstudio and interior designers Studio L, London have sought to retain many of the original fire station features, including the fireman’s pole, classic glazed brick covered walls, the former ‘watch room’ and exposed steel beams.


The tranquil private residents-only courtyard area, designed by James Lee Landscape Design, will bridge the gap between the original firehouse and newly built station house. Residents will also have access to a dedicated concierge service.


Charlie Baxter, Managing Director at Alchemi Group said: “When the Fire Brigade decided this lovely building was no longer required, we immediately saw an opportunity to re-invent and restore it as an important destination within the neighbourhood. We recognise the importance of the building’s history – which acted as an emergency service hub for over 100 years – and are committed to honouring its heritage through our considerate redevelopment of the site.


“Tremendous thought and attention to detail has gone into each element of the restoration to ensure that the building’s character is retained and reinvigorated. We have embraced the variant floor plates and listed architectural elements of the development, which means no two apartments are alike. Each apartment boasts an individual and unique layout that has been carefully designed to suit an abundance of buyer requirements.


“By converting the ground floor and basement into a modern-day restaurant space, we are very much looking forward to Westminster Fire Station playing a vital role within the next chapter of Victoria’s evolving landscape, and working to create an exciting destination for all to enjoy.”

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